Privacy Notice

Last Updated: [07/23/2026]

We respect the privacy rights of all visitors and customers of our website. This Privacy Policy explains how we collect, use, store, protect and share your personal information when you browse our store, create an account, place orders or contact our customer service.

By accessing our website and submitting your personal data to us, you acknowledge that you have read, understood and fully agree to all clauses of this Privacy Policy.

1. What Personal Data We Collect

We collect the following types of personal information you voluntarily provide to us:
1.1 Account registration data: your full name, email address, login password, phone number.
1.2 Order & delivery data: shipping address, billing address, recipient contact information, order records, purchased product lists, payment transaction records.
1.3 Communication data: content of emails, chat messages, call records when you contact our support team for consultation, after-sales, return or refund requests.
1.4 Voluntary feedback data: survey answers, product reviews, feedback forms you submit on our site.

We also automatically collect non-personal browsing data through cookies and similar tools when you visit our site:

. Device information: device model, operating system, browser type, screen resolution, unique device identifier
. Access data: website entry page, browsing pages, stay time, click records, IP address, access time zone
. Shopping behavior data: viewed products, added cart items, abandoned checkout records

2. How We Use Your Personal Information

We only use your personal data for legitimate business purposes related to your shopping experience, including:
2.1 Order fulfillment: process your payment, arrange product packaging and shipping, send order confirmation, shipping tracking and delivery reminder emails/SMS.
2.2 Account management: verify your identity, maintain your account information, reset passwords, protect your account security.
2.3 Customer service support: reply to your consultation, resolve after-sales problems, handle return, exchange and refund applications.
2.4 Website optimization: analyze browsing and shopping data to improve page layout, product display, checkout process and user experience.
2.5 Marketing notification (with your consent): send you promotional offers, new product launches, discount activities via email or SMS. You can unsubscribe from marketing emails at any time through the unsubscribe link in each email.
2.6 Legal compliance: comply with local laws, respond to legal requests, prevent fraud, payment disputes and illegal transactions.

We will never sell, rent or trade your personal information to any third-party marketing companies without your explicit written permission.

3. Cookies & Tracking Technologies

Our website uses cookies, pixel tags and web storage to collect browsing data.

Necessary Cookies: Mandatory for basic site functions, such as keeping your login status, saving cart products. The . website cannot work normally if you disable these cookies.
. Functional Cookies: Record your browsing preferences (language, currency, region selection) to provide customized page display.
. Marketing Cookies: Track your browsing interests to push targeted product recommendations and promotional information.

You can adjust cookie permission settings through your browser options to reject non-mandatory cookies. However, disabling cookies may cause partial website functions to be unavailable.

4. Who We May Share Your Information With

We only share your personal data with trusted third-party service providers necessary to complete business operations, and all partners are bound by strict data confidentiality agreements:

4.1 Payment service providers: Process your payment transactions, verify payment security (e.g., PayPal, credit card payment gateways).
4.2 Logistics & shipping carriers: Obtain your shipping address and contact information to deliver your ordered goods and send tracking updates.
4.3 Cloud storage & website technical service providers: Host website data, maintain server operation, provide anti-fraud and website security protection.
4.4 Legal authorized parties: We may disclose your information when required by local laws, court orders, government regulatory authorities, or to protect our legitimate rights, property and user safety.

5. Data Storage & Information Security

5.1 Data storage location: Your personal data will be stored on secure cloud servers located in [fill your server region]. We only retain your personal information for the period necessary to fulfill the purposes stated in this policy, including legal tax and transaction record retention requirements. After the retention period expires, we will securely delete or anonymize your data.
5.2 Security protection measures: We adopt industry-standard encryption technology (SSL encryption) to transmit sensitive personal and payment data. We set multi-layer access permission restrictions for internal staff to prevent unauthorized access, modification or leakage of user data. We regularly conduct security maintenance and vulnerability testing for website servers.

Please note that no internet data transmission or electronic storage method can guarantee 100% absolute security. If you find any abnormal account login or information leakage, please contact our customer service immediately.

6. Your Rights Over Personal Data

Subject to applicable local data protection laws (such as GDPR for European customers, CCPA for California users), you hold the following rights:

6.1 Right to Access: Request a copy of all personal information we store about you.
6.2 Right to Rectification: Ask us to correct incomplete, inaccurate personal data.
6.3 Right to Erasure ("Right to be Forgotten"): Request us to fully delete your personal information when the data is no longer needed for original business purposes.
6.4 Right to Restrict Processing: Request us to suspend the processing of your personal data under specific circumstances.
6.5 Right to Data Portability: Request us to provide your personal data in a readable, transferable format for you to transmit to other service providers.
6.6 Right to Object: Object to us processing your data for marketing purposes; you may also object to data processing based on our legitimate interests under certain conditions.
6.7 Right to Withdraw Consent: You may withdraw any consent you previously granted us for data processing at any time. Withdrawal will not affect the legality of data processing conducted before consent withdrawal.

To exercise any of the above rights, please send a request email to our official support mailbox with your registered account email and identity verification information. We will respond to your valid request within [e.g., 14 working days].

7. Minors' Privacy

Our website is intended for use by adults aged 18 and above. We do not intentionally collect personal information from minors under 18 years old. If you are a parent or legal guardian and find that your minor child has submitted personal data to our site without your permission, please contact us promptly, and we will take steps to delete the relevant minor information immediately.

8. Third-Party Websites

Our website may contain hyperlinks to external third-party websites (payment platforms, logistics tracking sites, social media pages). This Privacy Policy only applies to our own website. We are not responsible for the privacy rules and data collection practices of those third-party websites. We recommend you read the separate privacy policy of each external site before submitting your personal information.

9. Updates to This Privacy Policy

We reserve the right to revise and update this Privacy Policy at any time to adapt to business adjustments and changes in local data protection laws. We will post the updated version on our website with the latest revision date displayed at the top of this page. Your continued browsing, account use and order placement after the policy update takes effect constitutes your acceptance of the revised Privacy Policy.

10. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our personal data processing practices, please contact our privacy support team:
Support Email: admin@effuny.com
Service Hours: Monday – Friday, 9:00 – 18:00 UTC+8